My name is Jan Rosström and I'm a graphic designer and art director based in Helsinki, Finland. I have worked on visual identities, logo design, digital design as well as print and publication design. I currently work as graphic designer at the University of the Arts Helsinki.
As a designer one of my primary goals is to thoroughly understand the clients needs, goals and the context they operate in. Starting off the same page is essential for measuring the success of the work later on. I create designs that fit the field in question yet are memorable and unique.
I enjoy all parts of the design process, whether that is throwing around wild concepts in a divergent ideation stage or perfecting the kerning before going to print.